The key to startup success – ejinsight



Unicorns are rare. American research firm CB Insights tracked more than 1,100 technology startups which raised their first seed funds from 2008 to 2010, and found that less than half could secure a second round of financing, and that the startup numbers continued to decline with each round. Only 15 percent of the firms could get the fourth round of financing. Meanwhile, there were only 12 companies that could become unicorns, names such as Uber and Airbnb.